Generative AI models are all the rage nowadays. For data people, generative models have been around for several years, but the power and usability of products such as ChatGPT have taken the world by storm. This emergence has brought in new and emerging security risks with it. One of the largest and most novel risks is prompt injection. Prompt injection attacks can affect all large language and generative AI models....

A book that I’ve read recently is Strategy Beyond the Hockey Sticks, written by Chris Bradley, Martin Hint and Sven Smith, consultants at McKinsey. This book covers the social side of strategy development and the common pitfalls executives experience. It introduces new ways to think about strategy primarily centered around bringing an outside view of your competitive landscape, and evaluating strategy in the theme of big moves. Perhaps the most insightful element of the book is the encouragement to take an outside view....

Is this a clickbait title? Perhaps. Consumers are 74% more likely to purchase from a business with positive online reviews, coupled with Trustpilot’s reach - it’s becoming a easy decision to manage your TrustScore. Done successfully, there’ll be no shortage of customer feedback on your products and services, providing the following benefits: Word of mouth advertising. Trustpilot’s 3 million reviews posted every month help provide social proof for consumers...

In this post I want to break down a question I received on churn’s relationship to sales growth. In the end, we’ll both have an answer to this question, and more insight into churn’s effects on a business. The question reads: “What direction does churn tell us to go? If churn is based on all deletes, would churn go consistently go down b/c deletes within the month are relatively low when compared to the total customer base?...

Customer churn refers to the rate at which customers stop using a company’s products or services. Within the SaaS environment, it’s simply the rate at which customers cancel their subscriptions. The two main measures of churn are: Customer churn Revenue churn These two metrics are often correlated but they have subtle differences. Customer-based churn is when the paying entity, be it an account or user stops using your service. Whereas, revenue churn encompasses less customer spending or plan downgrades....