Is this a clickbait title? Perhaps. Consumers are 74% more likely to purchase from a business with positive online reviews, coupled with Trustpilot’s reach - it’s becoming a easy decision to manage your TrustScore. Done successfully, there’ll be no shortage of customer feedback on your products and services, providing the following benefits: Word of mouth advertising. Trustpilot’s 3 million reviews posted every month help provide social proof for consumers ...

In this post I want to break down a question I received on churn’s relationship to sales growth. In the end, we’ll both have an answer to this question, and more insight into churn’s effects on a business. The question reads: “What direction does churn tell us to go? If churn is based on all deletes, would churn go consistently go down b/c deletes within the month are relatively low when compared to the total customer base? So I’m curious what story this is telling.” ...

Customer churn refers to the rate at which customers stop using a company’s products or services. Within the SaaS environment, it’s simply the rate at which customers cancel their subscriptions. The two main measures of churn are: Customer churn Revenue churn These two metrics are often correlated but they have subtle differences. Customer-based churn is when the paying entity, be it an account or user stops using your service. Whereas, revenue churn encompasses less customer spending or plan downgrades. Downgrades are arguably a form of churn but offering a downgrade is a strategy to stop customer-based churn. ...

But before we dive in, you may be wondering “what is an AB test”. Good question! Put simply - it’s when we split a segment of data (like customers) into two groups, and give them two experiences to see which they respond better to. So - why do we AB test? You might initially think to improve something, and I’d say you’re partially correct. There may be many reasons why we test, but the main reason is to reduce uncertainty. For example: ...

Recently I’ve found myself wanting to dig a bit deeper into PyTorch to really understand how it works and hopefully figure out how to expand on my skillset to try new things. To aid this, I’ve been following the Deep Learning with PyTorch book by Eli Stevens, Luca Antiga and Thomas Viehmann. The book itself has been great and highly useful. I recommend it to anyone. ...