How does Trustpilot scoring work?
Trustpilot is a wide-spread consumer review platform. Founded in 2007, they have over 1m reviews posted every month from consumers. Reviewers share their experiences with a company, giving a score, from one to five and a free-text comment. Companies proudly display the scores on emails, websites, and other mediums as a form of social proof. As such, it’s important to understand how Trustpilot works and how you can influence the scores....