How does Trustpilot scoring work?

Trustpilot is a wide-spread consumer review platform. Founded in 2007, they have over 1m reviews posted every month from consumers. Reviewers share their experiences with a company, giving a score, from one to five and a free-text comment. Companies proudly display the scores on emails, websites, and other mediums as a form of social proof. As such, it’s important to understand how Trustpilot works and how you can influence the scores....

December 19, 2023 · 4 min · James Malcolm

Hacking your Trustpilot score

Is this a clickbait title? Perhaps. Consumers are 74% more likely to purchase from a business with positive online reviews, coupled with Trustpilot’s reach - it’s becoming a easy decision to manage your TrustScore. Done successfully, there’ll be no shortage of customer feedback on your products and services, providing the following benefits: Word of mouth advertising. Trustpilot’s 3 million reviews posted every month help provide social proof for consumers...

March 28, 2023 · 3 min · James Malcolm

Optimize Sales For Growth with Lead Scoring

In TV shows that focus on home design, designers often place seemingly a large amount of importance on the entry of the house. Why? Well, it’s the place where you first show your home and create an impression. Sales teams are often the entrance way into their company. Creating an excellent sales experience will lead to higher conversions and generate loyal customers. Because companies are always trying to become more efficient, efficiency within sales can be increased by the use of a key tool – lead scoring....

August 3, 2020 · 6 min · James Malcolm