Quick words on McKinsey's Beyond the Hockey Sticks

A book that I’ve read recently is Strategy Beyond the Hockey Sticks, written by Chris Bradley, Martin Hint and Sven Smith, consultants at McKinsey. This book covers the social side of strategy development and the common pitfalls executives experience. It introduces new ways to think about strategy primarily centered around bringing an outside view of your competitive landscape, and evaluating strategy in the theme of big moves. Perhaps the most insightful element of the book is the encouragement to take an outside view....

May 23, 2023 · 3 min · James Malcolm