Data

Recently, I’ve been involved in experiment design and measurement - specifically AB Testing. This experience has encouraged me to learn more about experimentation because of unique challenges faced with conversion optimisation. This post, goes hand in hand with lead score experimentation. In brief, the unique challenges posed were: Dealing with largely a non-technical audience Low sample sizes Costly human interventions as a variant. Because of this, I chose Bayesian AB Testing as a measurement framework. In brief, without bashing Frequentist methods, some benefits of Bayesian AB testing are: ...

In TV shows that focus on home design, designers often place seemingly a large amount of importance on the entry of the house. Why? Well, it’s the place where you first show your home and create an impression. Sales teams are often the entrance way into their company. Creating an excellent sales experience will lead to higher conversions and generate loyal customers. Because companies are always trying to become more efficient, efficiency within sales can be increased by the use of a key tool – lead scoring. In this post, we’ll cover: ...