Email Marketing: Vanity Metrics Guide
In email marketing, there are a lot of metrics that can potentially be tracked - it’s hard to tell the wood from the trees. When it comes to tracking it’s important to know what metrics to track, what these metrics mean, and most importantly how the metrics can be influenced. In this post, I’m going to break down the ‘vanity’ metrics in email marketing, more specifically: Open Rate Click through rate. Open and Click-through rates are often referred to as vanity metrics as they’re metrics that measure success of a campaign, without actually measuring the business objective. And, let’s be honest they’re satisfying. ...