pyro

Recently, I’ve been involved in experiment design and measurement - specifically AB Testing. This experience has encouraged me to learn more about experimentation because of unique challenges faced with conversion optimisation. This post, goes hand in hand with lead score experimentation. In brief, the unique challenges posed were: Dealing with largely a non-technical audience Low sample sizes Costly human interventions as a variant. Because of this, I chose Bayesian AB Testing as a measurement framework....