sales

• Email Marketing: Vanity Metrics Guide
  

  Vanity metrics play an important role in email marketing, we break down vanity metrics such as Click-through rate and look at factors to improve engagement.

• Sales Volume vs Account Value With Lead Scoring
  

  There is often a trade-off between Sales Volume and average Account Value. Lead scoring can be both the cause, and the solution to getting the best of both.

• Bayesian AB Testing with Pyro
  

  Implement a successful experiment using Bayesian AB testing. In this, we use Pyro, a python framework to analyse marketing and on-boarding experiments

• Optimize Sales For Growth with Lead Scoring
  

  Increase your sales win-rate and efficiency with lead scoring. A technique that is applicable to businesses of all sizes.

• Achieving Gross Margin as a US Listed Software Company
  

  Gross margin is popular metric for stock analysts and companies. We explore the relationship and the importance it plays for NASDAQ and NYSE listed companies.

• How US Software Companies Balance Research and Sales Spend
  

  Sales Growth vs Product Development are often two competing factors of Startups and mature companies. We take a look at what the best US listed software companies do.