https://jamesmalcolm.me/tags/sales/ Recent content in Sales on James' Blog https://jamesmalcolm.me/%3Clink%20or%20path%20of%20image%20for%20opengraph,%20twitter-cards%3E https://jamesmalcolm.me/%3Clink%20or%20path%20of%20image%20for%20opengraph,%20twitter-cards%3E Hugo -- 0.147.2 en Tue, 28 Feb 2023 15:44:25 +0000 https://jamesmalcolm.me/posts/overiew-churn/ Tue, 28 Feb 2023 15:44:25 +0000 https://jamesmalcolm.me/posts/overiew-churn/ Churn is the number one customer health metric there is, let us break it down. https://jamesmalcolm.me/posts/email-marketing-vanity-metrics/ Thu, 03 Sep 2020 08:30:48 +0000 https://jamesmalcolm.me/posts/email-marketing-vanity-metrics/ Vanity metrics play an important role in email marketing, we break down vanity metrics such as Click-through rate and look at factors to improve engagement. https://jamesmalcolm.me/posts/sales-volume-vs-account-value/ Mon, 17 Aug 2020 20:34:24 +0000 https://jamesmalcolm.me/posts/sales-volume-vs-account-value/ There is often a trade-off between Sales Volume and average Account Value. Lead scoring can be both the cause, and the solution to getting the best of both. https://jamesmalcolm.me/posts/bayesian-ab-testing-pyro/ Thu, 13 Aug 2020 05:14:20 +0000 https://jamesmalcolm.me/posts/bayesian-ab-testing-pyro/ Implement a successful experiment using Bayesian AB testing. In this, we use Pyro, a python framework to analyse marketing and on-boarding experiments https://jamesmalcolm.me/posts/optimize-sales-for-growth-with-lead-scoring/ Mon, 03 Aug 2020 06:12:00 +0000 https://jamesmalcolm.me/posts/optimize-sales-for-growth-with-lead-scoring/ Increase your sales win-rate and efficiency with lead scoring. A technique that is applicable to businesses of all sizes. https://jamesmalcolm.me/posts/achieving-gross-margin/ Wed, 11 Mar 2020 04:15:00 +0000 https://jamesmalcolm.me/posts/achieving-gross-margin/ Gross margin is popular metric for stock analysts and companies. We explore the relationship and the importance it plays for NASDAQ and NYSE listed companies. https://jamesmalcolm.me/posts/balancing-research-and-sales-spend/ Wed, 26 Feb 2020 02:13:04 +0000 https://jamesmalcolm.me/posts/balancing-research-and-sales-spend/ Sales Growth vs Product Development are often two competing factors of Startups and mature companies. We take a look at what the best US listed software companies do.